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Sales

You can sell items (e.g. stickers, emoji, themes) on LINE STORE, the Sticker Shop, and the Theme Shop in countries where LINE is available.

Note: Exceptions apply to some countries.

If you want to limit the countries an item is available in, select Sale Region on the item registration screen > Distribute in some available regions or Sell only in selected regions, then choose the countries where you want to sell your item.

Note:

- Creators Market items were at first only available in Indonesia, Japan, Taiwan, and Thailand; however, their availability was expanded from June 23, 2014.

- Items that were previously set to Distribute in all available regions have automatically been changed to Distribute in some available regions.

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You can choose any of the pricing options listed below for your items.

Item Prices

Note:
- Select the image to enlarge it.
- Prices may change due to factors like sales tax revisions. For the latest prices, check LINE STORE or the Sticker Shop/Theme Shop in the LINE app.

Currency conversion rate for LINE Coins
The currency conversion rate for purchases made with LINE Coins is determined by LY Corporation, and may vary depending on when the purchase was made.
Note: Earnings for currencies other than JPY may contain fractions due to currency conversion rates.

For purchases made in Japan:
　For purchases made up to April 30, 2015: 1 Coin = JPY 1.47
　For purchases made from May 1, 2015 to December 31, 2023: 1 Coin = JPY 1.76
　For purchases made from January 1, 2024 to November 30, 2024: 1 Coin = JPY 2.16
　For purchases made from December 1, 2024: 1 Coin = JPY 2.13

For purchases made outside of Japan:
　For purchases made up to April 30, 2015: 1 Coin = JPY 1.47
　For purchases made from May 1, 2015: 1 Coin = JPY 1.76

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To change the price of new items, please follow the steps below:

1. Tap Price Tier on the Manage Items screen that appears after you submit new items.

2. Choose the price you want to set, then tap Save.

To change the price of items that are being reviewed, please follow the steps below:

1. From Manage Items, tap the sticker set or theme you want to change the price of.

2. Tap Price Tier, then choose the price you want to set.

3. Tap Save.

Even after your items have been approved, you can set a different price for them any time before they go on sale.

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To change the price of items that are on sale, please follow the steps below:

1. From Manage Items, tap the stickers or theme you want to change the price of.

2. Tap Stop Sale on the top right to stop selling the item.

Note: To change the price of items already on sale, it is necessary to first temporarily suspend their sale.

3. Tap Price Tier, choose the price you want to set, then tap Save.

4. Tap Re-Open Sales to start selling the theme again.

Note: The Re-Open Sales button becomes active 3 hours after you have suspended the sale of an item.

When you change the price of items that are on sale, please be aware of the following:

• Once you suspend the sale of an item, you cannot put it on sale again for 3 hours.

• A countdown will begin, telling you how much longer you have to wait before you can tap the Re-Open Sales button.

• After the countdown finishes, a notification saying "You can re-open sales for this content now." appears, and the Re-Open Sales button becomes active.

• Once you change an item's price, you cannot change it again until 24 hours have passed after choosing Re-Open Sales.

• If a user purchases an item and is charged the old price due to a problem with their app or other issue, the sales amount will be calculated based on the old price.

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To check the changes you have made to your item prices, please follow the steps below:

1. Tap Manage Items > Price Tier.

2. See the price changes you have made listed under Price Change Log.

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The creator can stop selling their stickers and themes whenever they wish. Please note that users who have purchased the stickers and themes will continue to be able to use them.

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There is no limit to the number of stickers and themes you can sell. You can register and sell as many stickers and themes as you like.

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Yes, you can sell themes only.

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Yes, you can.

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No, you cannot sell a theme where you have only changed the color scheme. In order to sell a new theme, you are required to provide a theme with all new illustrations.

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The method for releasing items (stickers, emoji, themes) differs depending on the selected Sales settings when you registered a new item.

Note: The Start sales manually option is selected by default.

Start sales manually

If the items you submitted for review are approved, start selling them by clicking the Release button for the relevant items on My Page from Manage Items.

Start sales automatically

If the items you submitted for review are approved, they will start being sold automatically.

Note: If you have items participating in a promotion with a specified sales start date, they will automatically go on sale when the promotion starts or when they are approved after the promotion starts.

Regardless of which sales settings you choose, it may take a few hours for your items to appear on the Sticker Shop or Theme Shop.

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If a user has a version of LINE older than when the creator submitted the theme for review, it will not appear in the Theme Shop for that user.

E.g. A creator submitted and started selling a theme with LINE version 5.9, however the theme will not appear for users on LINE version 5.8. Those users will be able to purchase the theme if they update the app to version 5.9.

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Every sticker set and theme that is submitted must undergo a review process to make sure they meet our criteria before they can go on sale. Stickers and themes can be sold once they have passed the review.

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Items (e.g. stickers, themes, emoji) cannot be distributed for free. You need to put them on sale and people need to purchase them before they can be used. Even if you are the one that created the items, you need to purchase them to use them.

Note:

- You can download the sticker sets you submit using the LINE Sticker Maker app after June 26, 2019 for free. (This only applies to Creators downloading their own sticker sets.)

- You cannot download your stickers for free if you submitted them in version 4.0 or above of the LINE Sticker Maker app with the Paid download with revenue shares setting enabled.

If you want to sell your stickers only to family or friends, please change the privacy settings.

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The privacy settings allow you to control whether or not your stickers appear in the new release and popularity ranking lists.

If you change the privacy settings to Hide in LINE STORE/Sticker Shop, your stickers will not appear in the following places:

• The new or popular sticker lists

• Search results

• The Creators' Stickers page

Please be aware that anyone can still see and purchase your stickers by directly accessing the purchase page.

The purchase page for stickers can be accessed by one of the following methods:

• Go to Manage Items > select the stickers > access the Store page link.

• Tap or click on the hidden stickers after they have been posted in a chat room or on LINE VOOM (formerly Timeline).

• From the relevant item's Status screen in the app, tap STORE.

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LINE Stickers Premium is a flat-rate subscription service that gives users access to a variety of creators' stickers, emoji, and themes without having to purchase them.

Selecting Join under the Product Details for your stickers, emoji, and themes will let LINE Stickers Premium subscribers use them as part of the service.

If you'd like to participate in LINE Stickers Premium, check the steps below.

Note: Join will be selected by default.

When submitting new stickers, emoji, or themes:

1. Select New Submission > Sticker, Emoji, or Theme.

2. Under Product Details, select whether or not to join the LINE Stickers Premium service.

3. Select Save > OK.

For stickers, emoji, or themes already available for sale:

1. Go to Manage Items and select the stickers, emoji, or theme you want to change the settings for > Edit.

2. Under Product Details, select whether or not to join the LINE Stickers Premium service.

3. Select Save > OK.

Note:

- The stickers, emoji, or theme can be updated after saving your settings.

- If you're just changing the LINE Stickers Premium setting, you can release the stickers, emoji, or theme without submitting them for review.

- If you edit anything other than the LINE Stickers Premium setting (e.g. Display Information; Tag Settings), you'll need to submit your content for review again.

Important:

• Even if you select Join on the Product Details screen, stickers, emoji, and themes that have been on the market for less than 180 days cannot be a part of the LINE Stickers Premium service.

• Changes to the LINE Stickers Premium setting will be applied the following month (GMT+9).

• If you participate in LINE Stickers Premium, be sure to include Indonesia, Japan, Taiwan, or Thailand in your sales region.

• You cannot join LINE Creators Collaboration if you join LINE Stickers Premium.

• Stickers, emoji, and themes joining LINE Stickers Premium can still be sold as usual.

• Custom and message stickers are not supported by LINE Stickers Premium.

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Changes to the LINE Stickers Premium setting will be applied the following month.

Important:

• Even if you select Join on the Product Details screen, stickers that have been on the market for less than 180 days cannot be a part of the LINE Stickers Premium service.

• If you change the setting to Not interested for a sticker set that is part of the LINE Stickers Premium service, the change will be applied on the first day of the following month. The sticker set will still be part of LINE Stickers Premium throughout the month the setting was changed.

• Please be aware that if you change the setting at the end of the month, it may take more time to be applied even if it is already the first of the following month.

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You can download the sticker sets you submit using the LINE Sticker Maker app after June 26, 2019 for free. (This only applies to Creators downloading their own sticker sets.)

However, you cannot download your stickers for free if you submitted them in version 4.0 or above of the LINE Sticker Maker app with the Paid download with revenue shares setting enabled.

Once your stickers are available for sale, you can download them for free from the notification sent by the LINE Creators Market official account.
Note: It may take some time for the notice to arrive.

Important:
- We cannot refund accidental purchases of stickers that are available for free download.
- Anyone other than the creator who wants to download the relevant stickers still needs to purchase them.

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If you can't download stickers that you created, allow some time to pass and try again.

Keep in mind that you cannot download your own stickers for free if:

• Your LINE app hasn't been updated to the latest version.

• You selected Paid download with revenue shares in your Revenue share settings when you applied to sell your stickers.

• You access the download link immediately after your stickers go on sale.

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The following items are supported in LINE Stickers Premium.

• Static stickers

• Animated stickers

• Big stickers

• Pop-up stickers

• Effect stickers

• Regular emoji

• Animated emoji

• Themes

The items below are not supported in LINE Stickers Premium.

• Custom stickers

• Message stickers

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Search Help articles

Sales

Sales

In which countries can I sell my items?

Setting prices for your items

How do I change the price for items before they go on sale?

How do I change the price of stickers and themes that are already on sale?

How can I see my price change history?

Can I sell time limited stickers and themes?

Can I sell multiple stickers and themes on the same LINE account?

Can I sell themes if I don't sell stickers?

Can I use sticker illustrations for themes?

Can I sell a separate theme with the same illustration but a different color scheme?

Releasing approved items for sale

A theme I started selling does not appear in the Theme Shop

Do stickers and themes go on sale immediately after being submitted for review?

Can I use and share the stickers I made without selling them?

What do the privacy settings do?

About LINE Stickers Premium

When will changes to the LINE Stickers Premium setting be applied?

Downloading your own stickers for free

I can't download my own stickers for free

Items supported in LINE Stickers Premium